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HotKey Analytics

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HotKey Media · internal analytics

⚡ HotKey
Analytics
Monetization
Admin

Dashboard

Revenue Report for Claude

Compiles the selected period's metrics — totals with period-over-period changes, content performance, attributed revenue by source/device/placement, channels — into a markdown report with an analysis prompt included. Copy it and paste into Claude.


      

Sites

SiteVisitors

Top Sources

SourceVisitors

Top Pages

PageVisitors

Devices

DeviceVisitors

Widget Placements

PlacementRevenue
Current visitors (5 min) —
Pageviews (30 min) —

Active pages

last 30 min
PageVisitors

Sources

last 30 min
SourceVisitors

Devices

last 30 min
DeviceVisitors

🖱 Widget clicks

last 30 min — these are the money moments

Monetization Funnel

where visitors drop out between landing and earning

🚫 Traffic, no widget seen

widget missing or below the fold
PageViews

👀 Seen, never clicked

weak placement or listings
PageImpressions

🖱 Clicked, no revenue yet

leads not converting on Esy's side
PageClicks

Movers vs previous period

📈 Gainers

📉 Losers

Content Performance

every page's traffic, engagement, and revenue side by side — click a column to sort. RPM = revenue per 1,000 pageviews.

Esy Widget Performance

impressions & clicks from the tracker · conversions & revenue from your CSVs, joined by unique placement IDs

Revenue Attribution

Recent Conversions

Your account

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Users

Sites

1 — Install the tracker (once per site, in <head>)


      

2 — Esy widget codes (no changes needed)

The tracker intercepts ESY.Widget() and rewrites placement into a unique tracking ID per impression (e.g. school_listing--hk3f9x2k1q) before the widget loads. Esy echoes that ID back in the conversion CSV, so each uploaded conversion joins to the exact impression — page, device, browser, and traffic source. Your existing widget codes keep their simple placement labels:


        

Verify on one page that the widget still renders with the rewritten placement (it should — Esy treats placement as a free-form label). Kill switch if ever needed: add data-esy-placement="off" to the tracker script tag.

Import history from Plausible

Pulls day × page × source × device traffic from the Plausible Stats API into this dashboard as historical events. Then upload your old conversion CSVs in the Revenue tab — they'll attribute by page URL + date against the imported traffic. Safe to re-run (a range re-import replaces itself). Get an API key at plausible.io → Settings → API Keys.

Bot cleanup

Bots are blocked two ways automatically: data-center IPs are rejected at ingest, and an auto-sweep every 20 minutes removes burst-pattern bot visitors (groups of direct, no-engagement visitors landing in the same minute). This button runs the same sweep manually over the selected site + date range — useful for cleaning up older data.

CSV Import History